What is a QR Code and how does it work?
The quick response, or QR, Code is a two-dimensional version of the Barcode able to convey a wide variety of information almost instantly with the scan of a mobile device.
Able to store up to 7089 digits or 4296 characters, including punctuation marks and special characters, the Code can equally encode words and phrases such as internet addresses. One thing to always keep in mind, especially when it comes to designing the Static QR Codes aesthetic is that the more data is added, the more the size increases and its structure becomes more complex.
Even when damaged, the QR Code's structure data keys include duplications. It is thanks to these redundancies that allow up to 30% of the Code structure to take damage without affecting its readability on scanners.
They are gaining popularity because of their versatility. You can use them to gather feedback to improve your products or services, increase customer engagement with images or videos, or even promote your business via events and coupons. All of these can be done with just a single scan!
Depending on your device, you might already have a built-in QR Code reader or scanner. Open the camera app on your mobile phone and hold it over a Code for a few seconds until a notification pops up. If this doesn't happen, check your settings and see if QR Code scanning is enabled. Still not working? Don't worry, all you have to do now is install third-party QR Code readers from your app stores.
